Love Communications Hires Melanie McBride to Head New Department Dedicated to Content and Consumer Engagement

SALT LAKE CITY – August 24, 2015 – Love Communications, which celebrates 16 successful years in business in August, announced adding a Content and Consumer Engagement Department to the full-service advertising, digital and PR firm. Veteran communications expert, Melanie McBride, formerly of Phoenix, Arizona, will be heading the newly-organized department.

“We’re so proud to have seen such tremendous growth since we first opened our doors in 1999, and we’re grateful to our clients who trust us to do their work, and our hardworking employees who deliver outstanding results on a daily basis” said Tom Love, president and founding partner of Love Communications. “The advertising industry has dramatically evolved over the past 16 years, and Love Communications had continued to evolve with it by adding a department dedicated to providing content marketing and social media opportunities for our clients. We’re very excited to bring aboard a pro such as Melanie McBride, to oversee the new department.”

McBride is a seasoned communications specialist with more than 20 years of agency, corporate and business ownership experience. She worked for multiple agencies in Utah and Arizona including McCann Erickson, Richter 7 and Moses Anshell. In 2004, McBride created and grew McBride Communications from start-up to acquisition by E.B. Lane, one of the largest full-service agencies in Phoenix. Her successes in business and communications were highly recognized in Phoenix. In 2014, McBride was ranked in the Top 50 Highest Ranking Women in Business by Arizona Republic for her work with E.B. Lane, now LaneTerralever.

McBride brings to Love her combined experience of strategy, social media, public relations and marketing to lead the agency’s new department. Her primary role is to develop and direct the strategic implementation of content strategies that extend PR and advertising campaigns to further consumer engagement and customer experience.

“The dramatic changes in how people consume news and engage with brands demand that marketing agencies evolve as well,” McBride said. “Love recognizes the vast opportunities for connecting its clients with their customers. I’m honored to bring my expertise in leading this charge with the progressive and talented group at Love.”

According to Love partner Alan Reighard, Melanie will work with clients to develop engaging content marketing plans. “We are continually improving the ways we integrate owned, earned and paid media to more effectively connect with consumers and brand influencers. Melanie’s experience will be a big part of those efforts and we are excited to have her here” he said.

McBride’s industry experience includes hospitality and tourism, retail, healthcare, banking and more. She has worked with high profile clients such as Arizona Super Bowl Host Committee, Blue Cross Blue Shield, Stryker, Waste Management, Walgreens, National Bank of Arizona and American Cancer Society.

About Love Communications

Founded in 1999, Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The agency, which reported capitalized billings of approximately $48 million last year, currently employs more than 40 talented full-time staffers across a number of disciplines. The firm operates under the direction of partners Tom Love, Rich Love, Preston Wood and Alan Reighard. Follow us on Twitter @lovecommslc. Click here for more infomation on Love Communications.
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SLC Ad Executive Tom Love Receives AAF-Utah 2015 Silver Medal Award

–Love Communications’ Founding Partner Honored for Lifetime Achievement–

SALT LAKE CITY – Local political leaders, Utah advertising and media representatives and members of the Salt Lake business community were on hand today as Tom Love, President and Founding Partner of Salt Lake City-based advertising agency Love Communications, was honored by the American Advertising Federation of Utah (AAF-Utah) with its highest recognition, the 2015 Silver Medal Award.

This is the 50th anniversary of the award in Utah. The Silver Medal is the highest honor the advertising profession can award to a member. It represents a lifetime of achievement in the ad industry.

Love Communications Brings Home The Gold: Five National Awards

Recognized by American Association of Political Consultants for VOTE.UTAH.GOV campaign

SALT LAKE CITY – A public awareness campaign featuring Utah Lt. Governor Spencer J. Cox and promoting the assets of the state’s VOTE.UTAH.GOV website has been recognized by the American Association of Political Consultants (AAPC) with five of its top honors, gold “Pollie” awards.

The campaign was developed and produced by Salt Lake City-based Love Communications, which created the work in conjunction with the Lt. Governor’s office. Love entered the Vote campaign in just seven categories to earn its five gold Pollies, which were announced late last week at the AAPC 2015 Annual Pollie Awards and Conference in New Orleans. With more than 2,400 entries, this year’s contest was the largest in AAPC history.

“It’s exciting to see the growth of the industry reflected in the Pollie Awards,” said AAPC President Art Hackney. “We continue to refine categories, making the contest easier to enter – yet harder to win. This year’s winners represent the very best in business of politics.”

Lt. Governor Spencer Cox to Read to Children to Promote Literacy and Importance of Higher Education

Lieutenant Governor Spencer J. Cox will read the newly published book Monte and the World of Possibilities to children in an effort to inspire young kids to begin dreaming of what they want to be when they get older. Utah System of Higher Education created the book for elementary school students, particularly 2nd and 3rd graders, to help promote literacy and encourage children to follow their dreams by attending college.


Lt. Governor Spencer J. Cox, joined by Utah’s System of Higher Education


Thursday, November 13, 2014 at 10 a.m.


The City Library

210 E. 400 South

Salt Lake City, Utah

To locate a virtual version of the book and activity sheets, please visit

Public Safety Endorsements Roll In For Sheriff Jim Winder in Reelection Campaign

Fraternal Order of Police, Professional Firefighters of Utah; Salt Lake County Firefighters IAFF all agree that Winder’s Working

SALT LAKE CITY, Oct. 20, 2014 – The Fraternal Order of Police (FOP) Utah Lodge #2 is among the most recent law enforcement or safety labor unions to announce its endorsement of incumbent Salt Lake County Sheriff Jim Winder in his 2014 bid for reelection.

The organization formally announced its endorsement today at a media event attended by Winder supporters, including representatives from two other labor unions that have endorsed the Sheriff – the Unified Fire Authority IAFF (local 1696) and the Professional Firefighters of Utah.


Love Communications Launches New Media Campaign for Avenue H

Utah’s health insurance marketplace has doubled in enrollments over the past two years

SALT LAKE CITY, Oct. 13, 2014 – Love Communications, a full-service advertising and PR firm in Salt Lake City, has launched a new campaign for Avenue H, Utah’s Small Business Health Insurance Marketplace, featuring testimonials from a cross section of owners, operators and employees of small Utah businesses who are enrolled.

The campaign emphasizes the benefits of using Avenue H for employers and employees, such as selection, controlling costs and ease of use. Avenue H allows an employer to offer a variety of health insurance options to its employees rather than trying to make one size fit all. And, employers can control costs by contributing a set amount each month to their employees’ health premiums.

Love Communications created new billboards, six television and radio advertisements, and digital ads that include remarks from long-time journalist and general manager of KPCW, Larry Warren; KPCW reporter, host and producer, Lynn Ware Peek; Kelli Fratto, public relations supervisor for Love Communications and Steve Bollinger, owner/operator of TV Specialists.

“Avenue H gave us an objective look at what was available in the insurance marketplace and let us make an independent, intelligent decision,” said Warren in a television advertisement. “We can give each employee an allowance, we know what that allowance will be at the start of the year, and we can budget accordingly. Each employee gets to make their decisions, so it takes the burden off of me to dictate what kind of coverage they get.”

Utah’s viable, state-run health insurance marketplace, Avenue H, was made in Utah for Utahns, and it is a true success story, where other states have failed. Utah small business owners who have not been able to offer health insurance to their employees in the past, are discovering that they now can afford to through Avenue H. Nearly 500 groups have enrolled and 12,000 Utahns are receiving health care coverage, and it continues to grow. Employees can choose between more than 70 Qualified Health Plans; three insurers including Select Health, United Health Care and Arches Health Plan; health savings accounts; dental plans and now out-of-state plans.

For more information on enrollment, visit

About Love Communications

Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The 40-person agency reported capitalized billings of approximately $40 million last year and operates under the direction of partners Tom Love, Rich Love, Preston Wood, and Alan Reighard.

Press Contact:

Rhonda B. Greenwood

[email protected]


Agency’s new video illustrates the power of Love

By John Youngren

April 10, 2014


It’s truly a labor of Love.

Love Communications’ official new introductory video, just released, features both the people of Love and the agency’s hurried pace. Titled, “Love: Ourselves,” the two-minuteish video is meant both as introduction to the staff of Love Communications and a (very) fast sampling of the vast amount of work the agency produces, day after day after day.

“I was trying to find a creative way to show what life at Love is like,” said producer/director Anthony Oliver, who conceived of and edited the video over the course of the past month. “I wanted to represent our culture and the fast pace of everything we do.”

An upbeat, whimsical instrumental music track drives the more than 1,300 video and still images that quickly unfurl throughout the video, which features snapshots of everyone on the current staff and a huge sampling of the agency’s work for its diverse clients, both past and present. Anthony estimates he spent more than 45 hours on the project, fitting it in when he could during rare down moments.

“It’s not a reel, but a lot of our (client) work is represented,” Anthony said. “It’s not a tour (of the agency), but a lot of our space is represented.”

“Love: Ourselves” replaces a “tour of the agency” video that was produced in 2010. It was entertaining, but hard to keep up-to-date. As people and projects come and go, Anthony wanted the new video to be “somewhat malleable,” so that he could edit in new faces and images relatively easily. (Among the Love faces in the current version is one of the adopted agency cats, the formerly feral kitty affectionately known as “Patches.”)

In addition to its online presence, “Love: Ourselves” is also a signature piece for the Love Communications staff to use in new business pitches and other similar presentations.

“I tried to represent everyone (on the staff) in a personal way, but also in a work way,” Anthony said.

See for yourself if he succeeded.

Sure to be a collector’s item

By Angie Welling

April 3, 2014


Attendees of the 2014 Governor’s Economic Summit surely walked away from today’s sold-out event with many things: a newfound understanding of Utah’s enviable economic position in the nation and the world; enhanced tools and techniques to help their businesses continue to succeed; valuable networking contacts and potential new friendships and partnership opportunities.

Courtesy of @OgdenUtahRocks. “Enjoying #utecon with @GovHerbert, Richard Marriott and Clayton Christensen. #utahpol”

But tucked under their arms or in their laptop bags as they left the Grand America Hotel was another key takeaway, designed and delivered by Love Communications: their very own Governor Gary R. Herbert bobblehead.


The Governor’s Utah Economic Summit was presented by Zions Bank, a valued Love client for whom we work on many special projects. This project was a little more interesting than some of the others, however, as it resulted in 1,500 miniature Governor Herberts filling our Salt Lake City office for the past several weeks.


The Governor was also the star in a series of videos that aired this morning during the Economic Summit, after first premiering at the 2014 Sundance Film Festival Business and Technology Connection.


Created by Love in partnership with the Governor’s Office of Economic Development and Zions Bank, the three movie trailers showcase Utah’s business friendly environment, outstanding quality of life and enviable recreational opportunities. Or, in the Governor’s own words, “A great place to live, work and play.”


Check out all three trailers here: