Love Communications helped develop the name and logo for Real Salt Lake. The final color mix is indicative of the team's desire to embrace all cultures with international distinction. Cardinal Red represents the passion and excitement that soccer generates among the Utah populace; Salt Lake Blue embodies the state's mountains, lakes and natural beauty, while the accent of Real Gold is inspired by the golden significance of crowns and royalty throughout history. We also developed several versions of the team's crown logo, including the primary – a full crest, with the ReAL SALT LAKE moniker adorning a soccer ball – and a secondary, condensed version of the logo.