Love Communications was assigned the task of rebranding the Salt Lake Chamber – bring a number of disparate entities together, reidentifying and repositioning the Chamber as inclusive, diverse and of its time. Not only did this involve development of a new logo (the existing one had been in use since the 1960s), featuring a four-fold graphic representation of the generic human form. The colors represent the Chamber’s four main areas of influence: 1) Red, representing all things political and legislative; 2) Blue, representing resources and training; 3) Green, representing education and learning; 4) Yellow, representing socials, events and fun.