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Real Salt Lake
The centerpiece of an aggressive first-year strategy that included bus
boards, TRAX signage and traditional outdoor billboards, Real Salt Lake came
to town with big presence: The "Real Guts!" "Real Passion!" "Real Glory!"
series of messages dotted the town throughout the soccer season and won
several industry and league awards. The designs played off Love
Communications' RSL logo, underscoring the team's desire to embrace all
cultures. Cardinal Red represents the passion and excitement that soccer
generates among the Utah populace; Salt Lake Blue embodies the state's
mountains, lakes and natural beauty, while the accent of Real Gold is
inspired by the golden significance of crowns and royalty throughout
history.
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