The Truth

The outdoor component of a new public awareness campaign for the Utah Department of Health Anti-Tobacco account ("The Truth" campaign) illustrates the many hassles smokers and those around them face, playing mainly on the humorous, serious, or simply irksome situations in which people who smoke may find themselves. The underlying message of each of the advertisements is simple: "Make your life a little easier. Quit smoking." The campaign encourages people who smoke to call UDOH's Utah Tobacco Quit Line, at 1-888-567-TRUTH, or visit utahquitnet.com.

	The Truth — I make a better first impression click for larger view
	The Truth— I'm a good role model click for larger view
	The Truth— I always take the stairs now click for larger view
	The Truth — We enjoy more good night kisses click for larger view
	The Truth — Weapon of Mass Destruction click for larger view