Part of a massive rebranding effort that started in early 2005 was Love Communications' work on what was for 125 years known as Winder Dairy. Part of the mission was to contemporize the brand's look and feel on everything from its delivery trucks to doorstep delivery boxes to the packaging that the company's many products (such as butter) arrive in. And part of it was rechristening Winder Dairy as Winder Farms, playing off the farm-fresh flavor and quality of some of Winder's newest product lines, like fresh fruits and vegetables.