As part of Love Communications' brand overhaul of Arctic Circle, the restaurant chain's infamous Original Fry Sauce – a tasty, tangy mixture of tomato concentrate, lemon juice, eggs, and a whole bunch of other ingredients – required a fresh, new look. The fry sauce, invented more than 50 years ago, is an original (and heavily guarded) Arctic Circle recipe. This "take-home" version of the Original Fry Sauce is also available for sale at Arctic Circle locations (visit the company's web site at arcticcirclerest.com to find out more about Original Fry Sauce).

The new Original Fry Sauce bottle design and the sauce's origins made the cover of City Weekly's 2003 dining guide.