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UTAH DEPARTMENT OF HEALTH – "THE TRUTH" ABOUT TOBACCO
Using the "theater of the mind" to "get inside a smoker's head," our radio
work for the Utah Department of Health "The Truth" campaign again
illustrates the many hassles smokers and those around them face, this time
by using provocative humor to turn the usual non-smoking conventions on
their side (as in "Emotional Tactics.") Again, the bottom line: "Make your
life a little easier. Quit smoking." The campaign encourages people who
smoke to call UDOH's Utah Tobacco Quit Line, at 1-888-567-TRUTH, or visit
utahquitnet.com.
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