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Utah Department of Health – "The Truth" About Tobacco
Launched in the spring of 2006, Love Communications' new public awareness
campaign for the Utah Department of Health Anti-Tobacco account ("The Truth"
campaign) illustrates the many hassles smokers and those around them face.
The TV spots, shot in vignette style (in both 15-second and 30-second
formats) depict the humorous, serious, or simply irksome situations in which
people who smoke may find themselves. The idea is that the viewer is a "fly
on the wall" watching the scenes. The underlying message of each of the
commercials is simple: "Make your life a little easier. Quit smoking." The
campaign encourages people who smoke to call UDOH's Utah Tobacco Quit Line,
at 1-888-567-TRUTH, or visit utahquitnet.com.
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