Arctic Circle

This popular series of television commercials launched in 2005, with a new wave in 2006. The message of each of the spots is to encourage people to "Reward Yourself with the Good Stuff at Arctic Circle." In each of the humorous TV concepts, people are seen congratulating themselves after the completion of relatively simple tasks – successfully faxing, feeding the cat, etc. – thereby justifying their own "reward" at Arctic Circle.

	Arctic Circle — Easter Egg Hunt click for larger view
	Arctic Circle — Fax Machine click for larger view
	Arctic Circle — Fintastic click for larger view
	Arctic Circle — Mow Lawn click for larger view