| The best-known brands are the best-known brands because people love them. And that love leads to loyalty, which leads to a lifetime of business. Think about the brand of sneakers you wear on your feet. Or the type of mayonnaise you buy at the store. The first car you ever owned. Think about the soap your mother bought. Do you buy the same one today? How much does your heart play a part in those decisions?
It's heart versus head.
It's emotion versus logic.
It's irrational versus rational.
That's what love is.
And, when it comes to your brand,
ALL YOU NEED IS LOVE.
-Salt Lake Chamber "Small Business of the Year" / 2003
-United Way of Salt Lake "Outstanding Partner for
Community Change" / 2006
-Utah Business "Best Companies to Work For" / 2006–08
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